Let’s bring back ‘swain’!

Does your daughter have a swain?

It comes from the romantic, and probably imaginary, times when shepherdesses wandered around on the hillsides in frilly dresses and flirted with their swains.  This is the kind of idea we have masses of words for and are always needing more.  They get dated or associated with particular types of people and so we need new ones.  How many can you think of: boyfriend, beau, lover, Romeo, young man, partner, mate (and that's all without a thesaurus).  I can just imagine asking a girl, 'How's your swain these days?'

It is interesting how some words change every generation or even more often.  Either they are taboo (toilet, lavatory, wash room, gents...) or they become outlawed in certain circumstances.  The word 'problem' is banned in many consultancies I could mention.  You are not allowed to suggest that the client has a problem in spite of the fact that they hired you to solve it, so you have to refer to their 'issues'.  How long will it be I wonder, before you are not allowed to mention 'issues' because it has so completely absorbed the meaning of problem.  What will replace it? Circumstances?

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